Want to successfully handle Russian clients? You need to know these things!
The trade volume between China and Russia is showing a stable growth trend. According to data from the General Administration of Customs, the total trade volume between China and Russia reached 218.18 billion US dollars in the first 11 months of 2023, a year-on-year increase of 26.7%. Under this trend, Russia has become one of the markets that foreign traders can prioritize.
So today we will learn about the characteristics of Russian customers, and how can foreign traders push order facilitation as much as possible?
Adhere to tradition
Influenced by historical factors, Russians are accustomed to following the rules and are often unwilling to compromise or compromise on things that deviate from their plans, even if they are reasonable. Therefore, if foreign traders want to cooperate with Russian customers, the most important thing is to find the core goals of the customers. Following the other party's goals will make it easier to reach an agreement. If it is the opposite, it can easily lead to a stalemate in negotiations.
To gain insight into the core goals of customers, foreign trade professionals need to conduct in-depth background checks on customers. Foreign traders can use tracking data to directly enter the customer's name and view their past transaction records, including transaction times, total transaction volume, transaction quantity, trading partners, trading products, trading ports, etc. By conducting in-depth analysis of customers through these actual data, foreign trade professionals can more accurately grasp the overall direction of negotiations.
Severe procrastination
Procrastination is one of the biggest characteristics of Russian clients. On the one hand, they are not in a hurry to do things, and on the other hand, there are many decision-making processes and departments involved, so the overall feedback and decision-making time is relatively long. Therefore, when negotiating with Russian clients, foreign traders should maintain a calm mindset and avoid giving up too early due to urgency.
Relationship oriented
Russian clients value friendship, and if they can become friends with them, their future cooperation will be more stable. Of course, this is also based on having a pleasant cooperation experience before the other party can continue to deliver trust.
Paid and refreshing
The reputation of Russian customers is average to high, and payment is also relatively smooth. Therefore, if a Russian customer is really in arrears, foreign trade personnel can try to understand the reasons for the other party's arrears more, actively seek solutions, rather than just tearing their face.
Of course, regardless of which country's customers are, it is best for foreign traders to inquire about their reputation in advance. After all, the overall situation does not necessarily mean that every individual can be the same.
Based on Russian
Although Russia is a European country, its recognition of English is not high, so the English proficiency of most Russian customers is not high. Therefore, using Russian to communicate with the other party will be the basis for negotiation and cooperation.
Tracking tip: When sending development letters, if there is no feedback from English development letters, foreign trade personnel can try sending Russian emails, which may have a more ideal effect.
If you want to learn more about the characteristics of Russian customers, or if you want to obtain tracking data analysis tools, you can send us a private message~
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