With no price advantage at all, how can a foreign trade company make a comeback?
When foreign trade companies compete with foreign trade factories, it is often difficult to have an advantage in terms of price, because the foreign trade company itself needs profits, which means that if it does not want to lose money, it must quote a higher price than the factory. So what should foreign trade companies do when faced with "innate disadvantages" to "make a comeback"?
Provide diverse types
Foreign trade factories, especially small and medium-sized factories, are very limited in the types they can provide, because the factory needs to actually lay out production lines in order to expand its categories. This means that if a buyer needs to purchase all products, he will need to find multiple suppliers, which will actually be more troublesome.
Therefore, foreign trade companies can attract buyers by cooperating with more suppliers and providing more diversified product types. You can use tracking data to view detailed customer information, including purchase volume, closing orders, etc., to understand the needs of buyers.
（Source：ueedata）
For example, if we search for the buyer named "GOPLUS", we will find that it not only often purchases furniture products, but also often purchases fitness equipment products. Obviously, it is difficult for a single foreign trade factory to meet its needs. Foreign trade companies that can meet their diverse procurement needs at once will have an advantage. Naturally, this type of customers is what foreign trade companies should focus on developing.
Provide better services
Price is not the only factor that affects order transactions, service also has a great impact on customer choice. In fact, buyers will prefer suppliers with good service because communication will be smoother.
As for foreign trade factories, because they focus on production, they are actually lacking in terms of services. It is easy to cause conflicts in cooperation and lose orders due to lack of service attitude. Therefore, providing good services, helping customers solve the problems they encounter, and enabling customers to have a good cooperation experience are one of the advantages of foreign trade companies, and it is also the direction that foreign trade companies should work hard.
Expand diversified markets
Without a price advantage, expanding into diversified markets is an effective way to acquire more customers. Foreign trade companies can reduce their dependence on a single market by looking for new market opportunities and business models, thereby diversifying risks and expanding sales scale.
Communicate more professionally
Generally speaking, most foreign trade factories are not equipped with professional sales personnel, so there are big problems in language communication. Especially when foreign trade factories face customers who speak small languages, this defect becomes even more prominent, and this is an opportunity for foreign trade companies.
Foreign trade companies can improve the smoothness of communication with buyers by deploying sales personnel who speak small languages, and then better promote orders.
If you want to know more customer development skills, you can send us a private message~
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